Global Marketing, Student Value Edition Plus 2014 Mymarketinglab with Pearson Etext -- Access Card Package
'Global Marketing' reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.Bring Global Marketing to Life with Real-World Examples: The cases in this text were written to encourage student interest and learning, stimulate class discussion, and enhance the classroom experience for students and instructors.
| Title | : | Global Marketing, Student Value Edition Plus 2014 Mymarketinglab with Pearson Etext -- Access Card Package |
| Author | : | Warren J. Keegan, Mark Green |
| Publisher | : | Pearson College Division - 2014-04-10 |
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